Personalised support

Virtual doula service

Pregnancy and parenting is a minefield. You’re tired, sleep deprived, juggling multiple priorities and trying to make sense of what you need and how to be prepared for this new phase in your life. Or, you’re already in it and need some support yesterday!

There’s so much information out there, so many experts, classes and methods, and so much of it is conflicting. What’s the right path for your journey, given your unique circumstances? Your work, health, family, support system or financial situation?

We know, we’ve been there. That’s why we want to offer you highly personalised support that's inline with your lifestyle, location, budget and values. Whether you need help on a specific issue such as feeding, sleep, health and exercise or more continuous support, someplace you can go for information, guidance and resources.

We offer empathetic, non-judgemental support from trained people, with lived experience.

Book a free discovery call

Non-judgemental support

No question or topic is taboo. Our team consists of incredibly experienced doulas, maternity coaches and early years practitioners who’ve been vetted for their training, experience and non-judgemental ways.

We have partnered with Adeline Tye

Adeline, founder of The New Parent Company will oversee the service. She has been working with families for over 20 years. She is a trained doula, maternity nurse, nanny, early years practitioner, and course tutor for the Open College Network for professionals in Postnatal and Newborn Care, Understanding Sleep in Babies and Early Years Care and Education. Most importantly, she is a mother with lived experience.

Get in touch

Book a free discovery call

Explore ammi’s virtual doula service, now live to help you with common challenges.

Has navigating the NHS been overwhelming and you want to understand your rights and what’s available to you?
Are you struggling to find the trusted experts or local groups/resources (that suit your budget) for your baby’s feeding, sleep or health issues?
Do you need non-judgemental support, signposting and hand holding through your mental or physical health recovery (c-section or vaginal delivery)?
Do you just want some emotional support and guidance as you and your partner transition to parenthood?

Are you wondering what the developmentally appropriate play activities are for your baby?
Do you need help with weaning, potty training, allergies, speech and language development?
Do you need help with weaning, potty training, allergies, speech and language development?

Book a free 30 minute call

Learn more

How it works

We can help with these topics and many more in the way that you need, affordable introductory prices available to the first 10 who sign up, introductory offer starting at:

£30 per month

Support to resolve specific issues

Recommendations would include a written plan. Examples of issues we can help with include sleep, feeding (mixed, chest or bottle) support, play and development information, help with your birth plan, parenting schedule and so on.

We know you’re busy and Google is a rabbit hole. We can scout free and paid resources, and if you require specialist support, we can help you shortlist the experts and arrange appointments as per your urgency and availability.

Continuous Care and Support

One Month, 3 Month, 6 Month or longer support packages with a combination of virtual, in-person and anytime text support to help hold your hand through this experience. New parents have multiple needs during this phase, it's what makes getting help so overwhelming. Let us be your coach, assistance and comfort through this period, always at hand to help resolve queries and issues.

Book a free 30 min call to discuss your needs. After the call we will share recommendations and a support plan based on your needs, location, urgency and budget.

Book a free 30 minute call

or write to us with with your request and questions if you prefer using the form below

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Contact us if you’re a doula or maternity or early years practitioner and you’d like to join ammi in supporting expectant and new parents.